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Jimmy “MrBeast,” a popular YouTuber, opened his first burger joint on Sunday in front of hundreds of followers in a US shopping center.

MrBeast burger: Thousands of people come to the grand opening

Donaldson has more than 100 million subscribers, making him one of the most well-liked users of the video-sharing website. With the help of his celebrity, he launched MrBeast Burger in 2020, offering delivery from more than 1,000 places around the world.

Additionally, he now has an actual eatery where admirers waited in line for hours to get burgers and meet him. In East Rutherford, New Jersey’s American Dream shopping center, the restaurant first debuted.

After the line had been open for two hours, Donaldson posted a video of the crowd, which he estimated to be more than 10,000 individuals. Donaldson is one of a growing number of celebrities who gained notoriety online who have entered the culinary sector while eschewing the conventional paradigm of brick and mortar eateries.

Instead, celebrities are starting to associate their names with meal delivery services that operate out of other companies’ kitchens. Fans in London, for instance, may order a MrBeast Burger for delivery at the beginning of 2022 from Shoreditch in the east of the city, where it was prepared in the kitchen of a different burger business called Dirty Bones.

Although Donaldson has ventured into the food industry before, this may be the most successful. He started his own chocolate business in January and ran a widespread giveaway campaign. And in April, he asserted that the company had distributed $1.3 million (£1.1 million) worth of chocolate.

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