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Electronic Arts has announced that it would no longer produce Fifa-branded football games.

FIFA: EA Sports will no longer make the football game

It is one of the most profitable gaming brands ever, but the expense of the license was one of the factors in the decision to end the collaboration. EA will continue to develop football video games, but they will be branded as EA Sports FC starting in 2023. “The FIFA name is the sole global, original title,” FIFA claims of its ambitions to develop competing games.

EA Sports created the first FIFA game in 1993 and has run the franchise ever since. While the gameplay mechanics and main styles of play will be comparable to what gamers have come to anticipate in recent years, the title will likely provide a greater range of other experiences, in addition to the ability to play.

David Jackson, vice president of EA Sports, told the BBC that the studio believes it is time to take a different approach in order to create a “future brand.” Although the specifics of those experiences are currently unknown, it’s reasonable to think that being able to watch real-life matches, participate in Fortnite-style live in-game events, and access a wider selection of branded in-game merchandise are all things EA would like to be able to provide.

FIFA: EA Sports will no longer make the football game

According to Jackson, “Football and entertainment are evolving, and these two worlds collide within our offering. “In the future, our players will expect us to be more expansive in our offerings. We currently use play as our major type of interactive experience. For fans, viewing and generating content will soon be equally vital. “There were some limits in the licensing conventions that we had negotiated with Fifa ten years ago that wouldn’t allow us to construct those experiences for players.”

The success of the Fifa franchise can be attributed in part to comprehensive license arrangements that allowed for accurate renderings of team uniforms, players’ faces, and stadiums on screen. For years, players have been allowed to play as Premier League teams such as Liverpool, although competing games such as Pro Evolution Soccer included fake sides such as Merseyside Red. EA claims to have signed up 19,000 athletes, 700 teams, 100 stadiums, and over 30 leagues for future games, indicating that they will continue to offer real-world experiences.

The Premier League, Bundesliga, La Liga, and Uefa are among them. However, this implies that games like Fifa: Road to World Cup 98, which were launched to coincide with the World Cup, will no longer be created by EA. There will be one final Fifa game, with this year’s edition – Fifa 23 – going on sale in the autumn, as is customary.

In late 2023, EA Sports FC will be released.

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